The New Era Newspapers Chief Executive Officer Christof Maletsky called on Public Relations Officers (PROs) to build relations with journalists and media practitioners to build stronger bonds.

He made this call during a media engagement workshop.

The Vice Chairperson of the New Era Board, Edwin Tjiramba, says enhancing stakeholder participation is vital in shaping the country's development agenda.

The Chief Executive Officer of New Era Publication Company, Christof Maletsky, says knowledge management is a relatively new concept in Namibia, adding that the media house, in partnership with the forum, is keen to play the role of changemakers.