The Sam Mweshipadeka Business Park was abuzz with activity as the Ondobe Annual Youth Expo (ONAYE) returned for its third edition.
This year's event, themed "Unity and Progress", coincided with the centenary celebrations of Ondobe Village.
Established in 2022, the third edition of Ondobe Expo brought together a significant number of young entrepreneurs, each seeking to turn innovative ideas into sustainable businesses.
For many, this platform is more than just a marketplace; it symbolises regional growth and opportunity.
In a speech delivered on her behalf, Ohangwena Regional Governor Kadiva Hamutumwa adopted a firm stance on business sustainability.
She urged the youth to prioritise financial discipline over luxury, warning against consumerism and high-interest debt.
While the expo celebrated success, organisers said the journey behind the scenes has involved immense sacrifice.
Co-founder of the expo, Alfeus Nghikembwa, highlighted ongoing structural challenges, noting that the youth-led team continues to self-fund the initiative to ensure its survival.
Calls intensify for permanent infrastructure and a sustainable water supply.
For now, the spirit of Ondobe at 100 years old is being carried forward by a generation of entrepreneurs determined to build their own prosperity.