The call for greater representation of indigenous languages on national broadcasting platforms is gaining momentum in the Zambezi Region, with Mashi Traditional Authority leader Mfumu Joseph Tembwe Mayuni III urging the Namibian Broadcasting Corporation (NBC) to consider establishing a dedicated Chifwe radio station.

Speaking at the Tulikonge Cultural Festival at the Mashi Traditional Authority headquarters in Choi, Mayuni III said NBC radio remains the primary source of information for many of his people.

"I have been calling upon NBC to look into introducing a Chifwe radio station. This is a call for the preservation of our language, which is a source of dignity for my people. I reiterate my call today here for NBC to seriously look into the possibility of introducing a Chifwe radio station. By now, after 36 years of independence, we should be able to have confidence in our own language."

Responding to the call, NBC Director General Menesia Muinjo says the broadcaster recognises the need to expand indigenous language programming, not only on radio but also on television.

"We had an opportunity to consult with all the leaders of the four traditional authorities, and the feeling and the desire and the need is that. This is the time for the various indigenous languages to be heard on the national radio or on the national platforms."

"All that we need was more of the blessing, the understanding that yes, this is the time to have these various indigenous languages heard on NBC. Also, not only on radio, but if you have followed on television, we have introduced some languages also since 2000. It may have been a slow step, but I think we reached there."

Muinjo added that the expansion requires partnerships with traditional authorities and communities, particularly in identifying qualified translators, presenters and people proficient in the respective languages to ensure high-quality broadcasts.